Change the face of social impact engagement globally

Today we are able to offer social impact organisations the ability to engage with their audience through WhatsApp. 
Interested in joining our Beta launch? Submit your details and our team will contact you.

 
 
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WhatsApp Business API

Use the world's largest chat platform to increase your reach.

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Integrate with Best of Breed

Elevate your programme by complementing it with existing innovations.

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Understand Vernacular

Leverage Natural Language Processing to improve engagement and response rates at a local level.


MomConnect Case Study

 

112k

People Reached 

3.6m

Messages processed

 

The challenge

With the scale of our platforms, we have been faced with finding new innovative ways of sustainability.  In South Africa, sending essential information via SMS to pregnant women and new mothers costs approximately USD 100,000 per month, over 50% of monthly programme expenses, even after discounting rates. Engage allows us to keep the cost of our programmes down, while increasing the value it provides for the pregnant women at the heart of the service.  

 

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Our approach

Developed by Praekelt.org’s Benefit Corporation, Engage is a forward looking product that embraces IP messaging to provide quick responses for businesses and organisations globally. It can connect thousands of individuals monthly, and provides a direct communication channel for humans to be in the loop of their consumer engagement, whether healthworkers or other fields. It integrates with the best of breed existing systems such as Rapidpro and DHIS2.


The results

Since the launch of the WhatsApp enterprise solutions on MomConnect in September 2017, hundred thousand mothers subscribed to receive age and stage based information on WhatsApp. This accounts for only 10% of our active subscriber base, but these users send more than 80% of messages directed to the MomConnect Helpdesk. This signals a fundamental shift coming in how public services will be consumed and designed over the coming decade. SMS, IVR and USSD will be replaced in favour of IP based solutions in all emerging markets.

 

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Future 

Today we are able to offer the ability to engage through WhatsApp to the wider community. The Starter Plan offers a single WhatsApp number, RapidPro integration, NLP support, quick replies, FAQ management and an HTTP API for 3rd party integrations. It allows for operator 5 accounts, will store the last 10 thousand messages. The WhatsApp integration provides a 24 hour window within which replies are free to charge.