Girl Effect Mobile


Co-founded by Girl Effect and, the Girl Effect Mobile initiative launched a portfolio of mobile products and services created to unleash the potential of adolescent girls all over the world. 






unique users


girl workshops


new products


The challenge

Every day, millions of girls around the world are denied their basic human rights – simply because they’re girls. But when girls are educated, healthy and empowered, they can lift themselves and everyone around them out of poverty. The Girl Effect Mobile initiative was created to explore how mobile technologies could amplify and enhance efforts to reach and empower adolescent girls, building evidence and producing open source, replicable tools in the process.



Our approach partners with a range of other organisations to build new mobile services and products for girls. In India, we've built a mobile mentoring platform that connects girls with female mentors. In Bangladesh, we're building an interactive audio drama and training platform that will support BRAC's peer leaders in after-school girls clubs. In Indonesia, we're creating an app with Save the Children that will empower girls to set and achieve savings goals while improving their financial literacy. And, together with Facebook, we're engaging with girls through a mobile site available free of charge in more than 66 countries.

The results

Many of our products and services are in the early stages of development. More than 32 million unique users have already accessed our Girl Effect site, Springster, available on the Free Basics by Facebook platform, to learn how they can improve their health, education, financial literacy and access girl-friendly services. 

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The Girl Effect Mobile site, Springster, is powered by's Molo platform